The Merchant Partner Program is something new for 2025. A unique option for participating organizations and prize donors, this program creates the opportunity to actively engage event attendees.
To be eligible for the Merchant Partner Program, applicants must:
- Donate at least two prizes to the duck race
- Operate a consumer-facing business, open on race day, in one of the following business categories:
- Coffeehouse
- Dining
- Libations
- Sweets & Treats
- Attraction
- Lodging
Merchant Partners benefit from joint promotion with the duck race, including:
Merchant Partner is provided promotional signage (poster, window clings, POS/table displays, etc) for use in their place of business the week before the race.
Merchant Partners will be highlighted on event brochure & venue maps on race day, plus mentions in pre-event promotion to attendees, race day referrals from hospitality staff as well as (probable) mention in live audio broadcast
Merchant Partners also have the option to have a race venue presence at no cost.
It is suggested that Merchant Partners additionally create a special offer to duck adopters who visit their place of business on race day, to amplify the promotional impact of the partnership.
For more details on this program, review the Merchant Partner Joint Promotion Agreement.
Use the button below to become a Merchant Partner:
