The Merchant Partner Program is something new for 2025. A unique sponsorship level, this program is offered to retail merchants who wish to actively engage event attendees.
Applicants must be consumer-facing business, open on race day, in one of the following business categories:
- Coffeehouse
- Dining
- Libations
- Sweets & Treats
- Attraction
- Lodging
- Financial Services
Each Merchant Partner is also required to make a special offer for duck adopters who visit their place of business on race day.
The benefits of participating as a Merchant Partner includes all benefits of a Major Sponsor, plus:
On-premise event signage (week of race)
Highlighted on event brochure & venue maps
Mention in pre-event promotion to attendees
Referrals from hospitality staff
Probable mention in live audio broadcast
Potential for exclusivity within category and venue proximity
Option to have race venue presence (if located outside venue)
On-premise POS signage & unlimited comp ticket distribution the month prior to the event
The minimum fee for participation in the Merchant Partner Program is $750. Sponsorship exclusivity within a business category may be available for a higher fee.
Use the button below to become a Merchant Partner:
